Email marketing is also one of the channels of digital marketing that is most ignored. But to draw consumers attention, it is one of the simplest and perhaps most personalised digital marketing tactics you can employ. In reality, 40 times more clients than social media are transformed through email marketing.

 

You can target customers who have shown interest in your business through email marketing-you are literally pressing on an open-door with people who willing to learn more about your services and products. You have a better chance of raising your sales, pushing traffic to your web and increasing your ROI by taking advantage of email marketing, just for the sake of investing a few hours a week or month producing email content that converts.

Simple Email Marketing Strategies

• Customize all addresses for all people. Never use ‘dear client’.
• To raise conversion rates, be innovative with subject lines.
• Based on their buying/engagement habits, split customers into cohorts and craft a targeted email to each category.
• Motivate clients to build and exchange user-generated content with the rest of the email cohort.
• Ensure you are mobile-friendly in all your emails.

_Source: Market Jar

I remember at the begging of my work at Uni Advisor, I spend my time finding some potential audiences to sell my webinars, the best source for me was Universities and to do that I have sent many emails to the coordinators, the head of the modules, professors etc. to present me with this hope to get a chance of providing a FREE seminar. Email marketing assisted me not only to get in touch with a broad scope of audiences and invite them, but also that was a professional way to grab their attention and build a trust.

Email Marketing Insight

Recommendation:
I personally believe that, being present in different channels is a plus, however, I place all of my attempt on Instagram my target audience spending more time there and I can have many inputs from this channel. Nevertheless, my website, LinkedIn, Telegram can assist me to be more organized and in case something happened with Instagram, I could be in touch with my audience on the other ways.

_Source: Inbound Rocket

 

In the previous blog I gave you some hint about why competitors are important and why we should care and don’t ever ignore them, next blog I’m going to talk about a channel that most of the agencies at the beginning ignore it.

 

The same way that I went with my email marketing and got result, I started to create some buzz videos to catch the attention, check out my next blog if you’re willing to boost your traffic.