Pause reading now and go and set up a profile if you are not on Google My Company and you have a local business. In the event of a nefarious rival alleging it on your behalf, at least say your company on Google My Business.
Most people rely on local searches to yield the answers they’re looking for, and if your company is not there, they will not come to you.
By creating a Google My Business profile, you’ll make sure that the business is noticeable in any local Google search and on Google maps in your local area. But best of all, it’s free to register and your customers also have the opportunity to leave reviews for you. Nothing quite like a 5* mark boosts sales.
Google My Company means you can quickly be found by your audience and find out:
- Your hours for opening
- When you are busy
- Your approximate position
- Your definition of market
- In pictures, what you look like
- How to Contact You
I believe that this tool will profit not only from physical stores that need to sign up for Google My company, but also from online shops. This will allow your audience to write a review or testimonials. Ratings are normally considered a key ranking indicator for local performances. According to a 2018 survey of SEO experts, Industry practitioners agree that reviews account for around 6.5 percent of the way local rankings are calculated by Google. And that’s not just feedback on Google itself, it also includes reviews such as Yelp and Facebook on other popular pages.
_Source: Essential Marketer
I should mention that, recently Google starts a Campaign to support small businesses, if you own an SME, you’re eligible to claim £80 free advertising credit. Google helps you to either get more website sales, sign-ups or get more calls and visit your physical shop.
_Source: Innovation Visual
In the previous blog I gave you some hint about why competitors are important and why we should care and don’t ever ignore them, next blog I’m going to talk about a channel that most of the agencies at the beginning ignore it.