a. Average hourly rate

We must keep track of our average hourly rate and, because we charge a flat rate, it is critical that we make money and that our average hourly rate is at a reasonable amount.

b. Client satisfaction

Client satisfaction is an important metric that can help us predict the probability of a client leaving. The happier our customers are, the more likely it is that we will continue to collaborate for a longer period of time. By holding regular meetings with our customers, we will identify areas for change.

c. New clients

Even if our existing clients are happy with our offerings, we do need a lot of new clients to grow and diversify our risks.

d. Employees (Advisors)

When it comes to running a consultancy company, our most precious commodity is our staff. We should still keep track of the amount of qualifications and have monthly instruction to keep them up to date and updated of new regulations and legislation. Watts (2012) refers to this post-industrial culture as the “knowledge society,” implying that it necessitates knowledge, emotional, and analytical abilities.

“Selecting the right measure and measuring things right are both art and science. And KPIs influence management behaviour as well as business culture.” 

― Pearl Zhu