The ability to innovate is a game changer. However, not all business is prepared for a disruption. Without a timeline, pivoting is almost difficult. For an organization to innovate, a fine-tuned strategy that guides it toward a viable future business plan is needed. We were able to analyze the sustained market models using the canvas in terms of fundamental structures such as main capital, target markets, and sales channels. This segment explains the canvas’s building blocks and presents our survey findings, which illustrate the money-making logic of big data applications (Muhtaroğlu, 2013).