Start-ups are inherently creative. Thus, start-ups have the characteristic of being businesses that cope with high levels of complexity and dynamicity, as well as being exposed to various risks, especially in this unprecedented period. Enterprises take chances in order to innovate (Bessant, 2003). Damodaran (2007) defines risk as the probability of earning a different return on investment (ROI) than expected, a method that considers both negative (downside risk) and positive (upside risk) outcomes (upside risk).
The advantages can be immense, but there are always drawbacks: In the first three years, 60% of new businesses collapse.
In contrast, the world of start-ups isn’t about taking chances. Careful planning makes the distinction between businesses that withstand unforeseen situations and those that do not.
Funding risk
Many start-up entrepreneurs need investment to grow their product or service before they can begin trading. Start-ups usually lose more than they receive over the first two to three years. Obtaining financing from buyers and lenders can be challenging in and of itself, and owners must ultimately repay the sum.
The solution
A precise financial outlook and a workable budget will help to minimize volatility. Cash flow may be a big problem for small businesses; take Ben Rubenstein’s advice from marketing company Yodle, who formed flexible payment plans with vendors to make the early days less uncertain. Finally, there are government resources available to assist and complement our spending.
Competitors Management & risk
When you have a bright idea, odds are someone else has already dreamed about it. Breaking into a competitive market dominated by multinational firms would be tough. Meanwhile, a lack of a niche could be a warning sign; there could be an explanation why no one has looked at the idea. Dealing with the market, whether it’s a large corporation or a small local enterprise, can be challenging in any situation.
The solution
We’ll patent our product’s or service’s distinguishing attribute so that rivals can’t imitate it. We should keep our thoughts to ourselves until we are able to share them.