About The Assignment
Welcome to the blog series that has been presented to the University of West London in order to meet the requirements of the module “Contemporary Marketing Challenges”, which is part of the MSc Digital Marketing degree. Whether you are a scholar or any other kind of guest, we trust this website furnishes you with ample details regarding the Current Marketing Challenges faced by any Small-Medium Enterprise (SME).
About the Chosen SME
Logo of Shade Specialists
The chosen SME for this assignment is Shade Specialists.
Shade Specialists, an online retail platform, offers an exquisite selection of garden parasols and commercial parasols that are suitable for all weather conditions. Its products are designed with comfort and convenience in mind, providing protection from the sun, rain, and other elements, as well as adding a touch of style to the outdoor area.
Customers have the option of selecting from an array of parasols, ranging from intricate designs to simple patterns, small sizes to large ones, and a variety of materials, allowing them to find the perfect one for their needs. The business sources only the best materials, ensuring each parasol is made to be resilient and last for many years. 
Businesses and homeowners alike can maximise the value of their outdoor areas by utilising these parasols to their fullest. These parasols can bring a sense of sophistication and style to any outdoor area. A beautiful garden umbrella can help you escape the intense heat of the summer sun or the sudden summer showers, making it ideal for the growing trend of dining outdoors.
The garden parasols come in a range of shapes and colours, so you can find the perfect one to match your needs. The commercial parasols are easy to customise with custom brand printing and perfect for any outdoor dining spot, offering year-round protection from the sun and rain.
No matter who you are, you can create a wonderful outdoor area that is usable throughout the entire year. Visit Shade Specialists and let nothing stand in the way of finding your perfect shade solution.