Today on the Internet, the majority of testimonials and reviews are text-based, however, research shows that video testimonials result in a fast and effective way to influence the customer purchasing decision. According to statistics, 79% of consumers have watched a video testimonial to know more about the company and its offering and 77% of consumers say that they are more likely to make a purchase after watching a video testimonial.

It’s proof that addressing users with your own personal message is just one way to both generate excitement about your product or service and create an emotional connection between you and your customers. Low cost and easy to create, a video testimonial can help to put a face on the offerings that will build customer trust and affirm the credibility of the business since video testimonials are harder to fake as compared to quote testimonials.

Creating a video testimonial is one of the best content which the business can take leverage of by sharing it on every digital platform such Facebook, Twitter, Instagram, LinkedIn, Youtube, as well as on business official site. Further by encouraging the customers to share our videos, we can turn our customers into our own personal marketing source, promoting our services throughout their own network of peers.

Therefore, it is clear how important a video testimonial role is for a business to promote and influence their brand perception, built trust and convince the customer to make a purchasing decision.

In the next final blog, we will talk about how incorporating AI in the business can enhance customer experience and further helps to achieve the future vision of the business.

References:

Stemler, S., 2021. 30 Impactful Statistics About Using Testimonials In Marketing. [Online] 
Available at: https://boast.io/20-statistics-about-using-testimonials-in-marketing/
[Accessed 15 4 2021].

Wyzowl , 2020. Testimonials Statistics 2020. [Online] 
Available at: https://www.wyzowl.com/testimonials-statistics/
[Accessed 15 4 2021].