Digital Marketing Vision for an IT Reseller

Technology has changed every aspect and the way businesses operate and never before in history has that change occurred so quickly as compared to the year 2020 after the spread of novel coronavirus. Covid-19 has changed everything virtually overnight, the way businesses work, collaborate and deliver service are not the same anymore. Today technology is playing the most important role by helping us to meet the challenges that come to light by the pandemic.

Freestyle IT, a tech-based solution company is doing its best by offering valuable IT support, solutions and services to clients and businesses in London, UK through these challenging times.

From office work to remote work, face to face education to online education, offline meetings to online meetings we all have witnessed the growing demand for products and services delivered by the tech industry to meet the requirement of both consumer and producer during the COVID-19 crisis. Today, every part of our life is digitally connected and technology can serve virtually. Therefore, Freestyle-IT has a lot of opportunities to survive and thrive in the digital field of business by reaching out to as many businesses and clients as possible. And to make this possible we need a proper digital marketing and transformation plan and strategy according to what our topmost competitors are doing and how they are doing. This is the only way we can work on our vision to expand the reach and growth of our business and gain a competitive edge.

It has been observed that the business focus is on digital channels but not on customers. That means they are not giving enough information or answers to the consumers for what they’re coming to look at digitally. Freestyle-IT should leverage the power of digital platforms to serve consumer’s demand for technology-based services.

In this blog post series, I will be talking about ways in which we can leverage the use of digital platforms to reach out to our target customers and to create a good customer experience and brand awareness which further help the business to increase sales.

Reference:

BBC, 2020. Coronavirus: How the world of work may change forever. [Online] 
Available at: https://www.bbc.com/worklife/article/20201023-coronavirus-how-will-the-pandemic-change-the-way-we-work
[Accessed 12 4 2021].