The social platform plays a very critical role by helping the businesses to connect with the customers, increase brand awareness and further helps to boost leads and sales. As of Digital 2020 reports– 3.8 billion people around the world are using social media today, and the number of users and engagement on the social platforms just keeps increasing with each passing day.

We need to understand that the main purpose of the social platform is to be social, which means creating valuable and engaging content for our customers. It has been observed that the target business- Freestyle IT is mainly focusing on different social channels but not on customers. They are not creating enough content and responding to the customers’ query and hence not making efficient use of the digital social platforms. Now what the business should be doing to build brand awareness is first to respond to every single comment to get more user engagement. And don’t just reply to their comment but also encourage them to get into the conversation by asking a question in your response. This helps to build up the customer’s confidence in your business.

Secondly, the best thing to do on social media is to leverage the use of stories feature on Instagram and Facebook. Here you get a high user engagement rate compared to a normal post. And therefore, it’s good to keep posting stories on daily basis updating the customers about the offerings and services of the business. Showcase the benefit of your service to drive the conversions and also include Call-To-Action (CTA) or Swipe Up features alongside to divert the traffic to your website or landing page.

Going on with our vision to expand the business by reaching out to the target customers digitally, we will be looking at the importance of a website for a business.

Reference:

Kemp, S., 2020. Digital 2020 Global Digital Overveiw. [Online] 
Available at: https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-media
[Accessed 15 4 2021].