The website is the digital presence of your business. It is the home base online, working 24 hours a day, 7 days a week, to promote your services and offerings. Therefore, to reach out to the customers, it is very important for every business to visible online on the fisrt Google’s Search Engine Result Page (SERPs).
The Freestyle- IT site has a very poor website ranking. It is very hard for a user searching for “IT services” to find out the company’s site online, as the Domain score of the site is very low, i.e 13 compared to the top 2 competitors site identified through Google’s search engine result pages (SERPs), Mustard IT and Netstar, having domain authority of 40 and 47 respectively as of April 2021.
When it comes to a website, quality matters the most. To work on the same, first, it is the customers whom we need to make sure that we are giving a good experience so that they can spend more time and more likely to convert into paying customers. Secondly, the most important thing on the other side of this is all about Google. We need to work on the Search Engine Optimization (SEO) for Google in order to rank the business site higher. We can do this by creating a good quality of content and backlinks that helps both visitors and search engines to optimize the site.
According to Searchmetrics, the top-ranked pages in any given search have roughly 7 images in them. This keeps users more engaged and helps them to understand easier than just a simple text. We can use both images and videos to make sure that our visitors understanding is easier to grasp, especially the use of a good quality video, also discussed in our blog post 2, will be very effective and engaging for both users and the business. This will keep visitors stick around the website and allow them to spend a little longer time which eventually signals Google’s Search Algorithm to improve website SEO. And all together by optimizing the titles and tags of both images and videos, will help the site to rank higher in the Google SERPs.
Now that we have discussed some of the strategies for our top digital platforms, further, we will be looking at some of the ways to build customer trust and a good experience.
References: SEMRUSH, 2021. Domain Overview- MustardIT. [Online] Available at: https://www.semrush.com/analytics/overview/?q=https%3A%2F%2Fwww.mustardit.co.uk%2F&searchType=domain [Accessed 15 4 2021]. SEMRUSH, 2021. Domain Overview- Netstar. [Online] Available at: https://www.semrush.com/analytics/overview/?q=https%3A%2F%2Fwww.netstar.co.uk%2F&searchType=domain [Accessed 15 4 2021]. SEMRUSH, 2021. Domain Overview: Freestyle. [Online] Available at: https://www.semrush.com/analytics/overview/?q=https%3A%2F%2Fwww.freestyle-it.co.uk%2F&searchType=domain [Accessed 15 4 2021]. Bench-Capon, S., 2018. Niche Ranking Factors FAQ. [Online] Available at: https://blog.searchmetrics.com/us/niche-ranking-factors-faq/ [Accessed 4 15 2021].